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Save Customers Time
"The Hurrier I Go, The Behinder I Get"
Your users are always short of one very precious resource: Time. Concentrate your efforts on getting them better results, faster.
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Fun and Engaging First
"No, No! The Adventures First, Explanations Take Such A Dreadful Time"
Get a quick win or two for the user before the deeper explanations that may bog them down – then fill in the gaps with the details.
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Objectives within Context
Which Way You Ought To Go Depends On Where You Want To Get To…" Begin with the customer's end in mind...where do they need to be with your product or service to feel they have achieved success?