The complete Badass Through the Looking Glass System. In sixteen lessons you will learn and implement a powerful system for positioning your SaaS product at the center of what your customers really want – to become a Badass user in some work-related or personal context.
Virtually no one buys your SaaS product without substantial self-education about you and your competition. Learn how savvy marketers are providing the answers to customers' research questions.
Establish Your Expertise
Provide effective learning that ensures customers achieve results important to them with your product. Their quick successes will build trust and belief in your expertise on the subject. Recurring revenue relationships follow.
Provide Results Everyday
Continuous improvement is the key factor determining how committed your customers are to adopting your product. Learn how the Badass User Marketing System will move customers closer to you every day.